Adidas Haters. It’s hard to hate a Pick Of The Week in Campaign.
Considering the personalities involved and the idea behind the campaign, the sound design for this project was always going to get a bit feisty. We were lucky enough to get our hands on the splits for Apashe’s banger “Battle Royale” early on so we could cut + treat bits of the track at the same time as building up layers of angry sound design. When Mike realised the track’s bpm was a framerate friendly 100bpm we had to lock him in his studio until he calmed down. Watch the results here:
Big thanks to all for getting us involved: Adam Fish, Jeremy Muthana, Ramon Ricard & Leila Bartlam at Iris Worldwide. Ernest at Frenzy Paris. Albert at Limone Studios.
If you’re a fan of gnarly basslines, Apashe has uploaded an extended VIP of the track on his Soundcloud: